The UK's leading potato sprout control technology provider is returning to Potato Europe next month, thirteen years after making its first appearance.

Biofresh Safestore, which will be on stand A 085, is targeting European growth at the show and will repeat a special offer launched at Potato Days UK.

Biofresh Group first attended Potato Europe in 2012, with Biofresh Safestore making its debut at the show last year following its departure from the group.

"Last year's Potato Europe was our first continental exhibition following the formation of Biofresh Safestore Limited," says Jeremy Barraclough, operations director of Biofresh Safestore. "A number of potato businesses in France and Belgium use the Biofesh system, and we're keen to grow our presence in Europe. That's why we will repeat the special offer offered to visitors to our stand at Potato Days UK, namely ten per cent off system prices when people visiting us at Potato Europe commit to a site survey.

"Our attendance at this year's Potato Europe will be 13 years after the Biofresh Group first promoted the Ethylene-based system at the show. Thankfully, none of the new team at Biofresh Safeguard are superstitious, and we're all really looking forward to a productive couple of days."

Biofresh was established in 2003 to commercialise discoveries made by Newcastle University's School of Biology, with the first Safestore system being installed in a UK pre-pack store the following year.

In December 2022, directors Jeremy Barraclough and Richard Barnes established a UK-limited company to take on operations when the Biofresh Group shifted its focus away from potato storage. Today, more than half a million tonnes of potatoes across the UK, Europe and further afield are stored within a Biofresh Safestore-controlled environment.

Biofresh Safestore is an Ethylene-based potato sprout suppressant system, which is proven to be the all-round best solution for extending the life of potatoes in box or bulk stores without any chemical residue.

Initially targeted at providing a residue-free sprout suppressant solution for pre-pack crops, further to the demise of CIPC in Europe, Ethylene is also used extensively in crops destined for processing.

Managed by a central control panel equipped with an easy-to-use HMI panel, Biofresh Safestore's system features sensors that regulate the distribution of the ethylene gas to ensure optimal conditions, regardless of store size or whether a single or multiple store site is being controlled.

Taking place on 11^th and 12^th September 2024 in Villers-Saint-Christophe, France, Potato Europe is expecting more than 15,000 visitors, attracted by technical presentations, demonstrations of harvesting machinery and optical sorters, and a wide range of exhibitors.

For more information about Biofresh Safestore, visit stand A 085 at Potato Europe or www.biofreshsafestore.com.