The National Beef Association (NBA) renowned Beef Expo event will be heading Shropshire this week for this year’s celebration of British Beef. The annual highlight of the beef industry calendar is due to take place on Friday 25th May at Halls Auction Mart, Shrewsbury.

The NBA Beef Expo is considered a major showcase for pedigree and commercial breed societies which want to promote the quality of their cattle. Thanks to this, the event displays some of the finest examples of British breeding anywhere in the UK.  Farmers, exhibitors, agricultural companies and interested members of the public also use the annual event to network, do business and share knowledge, as well as seeing the crème de la crème of British beef cattle.

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"Monty" Beef Expo 2017 Overall Supreme Champion

In line with the event theme ‘Beef Up Our Future’, the day will show the strength and progression of the industry.  With over 120 indoor and outdoor trade stands, breed society displays and demonstrations, the day is one not to be missed!

The Beef Farmer Competition is to make its debut at this year’s Beef Up Your Future Beef Expo. The competition will be open to all visitors and has excellent range of prizes worth over £750 up for grabs!

First prize includes a F200 grass plate meter kindly donated by Agricultural Supply Services, the perfect tool for maximising grass utilisation on farm. Farmers will have 1hour to answer questions hosted on stands throughout the show including questions on carcass judging, health, EBVs, calf management and a guess the weight of the animal. There will also be a section of prizes for entrants under 25 years old – A great chance for the next generation of farmers to take on family members and see if young farmers can beat the old hands.

To enter simply head to the NBA stand (87) at the Beef Expo on Friday 25th to be set off on the 1hour challenge by one of our Midlands NBA Committee representatives!

The NBA would like to thank the competition stand hosts Dunbia, Simmental Cattle Society, Meadow Quality, Caltech, AHDB, Boehringer and XL Vets for their contribution to the competition and Agricultural Supply Services for their kind donation. 

To purchase early bird tickets for just £10, instead of £15 on the gate, please visit www.beefexpo.co.uk