The number of deliveries of All Terrain Vehicles to dealers recorded by the AEA  ATV/Quad Group decreased by 4.7% in 2009 to 7,423 units.

(The machines covered in this enquiry are those of a type sold mainly into agriculture and do not cover leisure or sports units).

Group Chairman, Phil Everett of Polaris Britain Ltd, commented: 

“Considering the overall economy, the Utility ATV market has performed reasonably well – particularly when compared to the Sports and Leisure ATV market for example. This market was also affected by price increases across all manufacturers due to adverse currency exchange rates and increased production costs. A good example of the resilience of the UK market is the comparison with the largest ATV market in the world which is the United States; this market was 28% down over 2008 – which in turn was 29% down over 2007!, with similar sharp declines amongst southern European countries. Overall the industry responded well to the challenges of 2009. I believe we are in a stronger position now to move this segment of the market forward during 2010, and also to continue to offer strong support to the utility sector during this coming year.”