Ariel Plastics has its sights set on increasing sales of its niche agricultural and equestrian systems – and has appointed a business development manager with an agricultural background to spearhead the growth plan.

John Logue has joined the company as Agri Development Manager and brings a mix of 20 years' experience in sales of construction products – working with, and supporting, distributors, end users and merchants. He also has a working knowledge of farming – which he still does at the weekends.

 He is from a farming family, so he understands what matters on farms, not just from a technical product point of view, but from a day-to-day practicality perspective.  

 John said that Ariel Plastics is well known as the market leader in the supply of UK-manufactured roofing sheets, rooflights and roofing accessories – but he sees significant growth potential in its agricultural and equestrian systems.

 "Joining Ariel Agri was a natural step for me, back to my roots so to speak," he said. 

 "Parent company, Brett Martin, has an exceptional reputation in the industry, especially for UK manufacturing and long-term product performance. And Ariel Agri has a very focused mission that aligns closely with my own values: delivering quality, reliable building materials to the agricultural and equestrian sectors that are beyond equal."

 John points to the Marlon CST Heatguard as an example of roofing that is perfect for dairy sheds and equestrian/livestock buildings. Marlon CST Heatguard has been developed with an advanced heat-reflective pigment, allowing high levels of natural daylight to be transmitted into buildings whilst significantly reducing heat transfer. The result is a bright building with a controlled and comfortable temperature internally, which is beneficial to the wellbeing and productivity of animals. 

 Speaking about John's appointment, Ariel Plastics' Sales Director, Jennifer Brookes, said he is another great addition to the team.

 She said: "Ariel Plastics has made a number of key appointments this year, and bringing in specialists like John is important because of his extensive sales experience and his in-depth knowledge of the agricultural and equestrian industries."

 Recently, Ariel Plastics announced the appointment of a new business development team consisting of David McCandlish, covering Scotland and the North East; Victoria McLaughlin's area is the North of England and North Wales; Craig Finch's territory is Central England and Wales; and Ian St John is in London and the South East. 

 For more information, go to www.ariel-agri.com.