Ambrosia, one of Britain's best known and loved brands has achieved Red Tractor certification on all core Ambrosia products.

The Red Tractor logo will now appear on Ambrosia packs including Rice, Devon Custard, Semolina, Tapioca and Macaroni. The Red Tractor logo provides an independent guarantee of the high quality standard of the milk used in delicious Ambrosia Devonshire products and the welfare of the cows it comes from. It also provides a guarantee that all Ambrosia milk is fully traceable back to the farms it came from.

Ambrosia Brand Controller, Lucy Turner says, “Ambrosia has always used high quality ingredients and we are proud to be able to communicate this message using the Red Tractor logo on our packs”.

David Clarke, CEO at Red Tractor Assurance, said: “We are delighted that Ambrosia are getting behind Red Tractor and showing commitment to quality food and great farming by becoming Red Tractor certified. It shows the growing importance that big brands are placing on food safety, animal welfare and environmental protection.”

 This move will mean that Ambrosia consumers, who represent 50% of UK households¹, will be able to enjoy Red Tractor milk in some of the nation’s favourite desserts.

Red Tractor Assurance carries out thorough audits of the farms and processing companies that supply milk to Ambrosia to ensure they meet high standards of food safety, animal welfare and environmental protection from farm to pack.

For further information on Red Tractor visit www.redtractor.org.uk.

 ¹Kantar Worldpanel, Ambrosia Penetration, 52 w/e Jul 2011