Farming News - ALDI launches a range of Native Cattle Breed Scotch Burgers with Scotbeef
ALDI launches a range of Native Cattle Breed Scotch Burgers with Scotbeef
As part of celebrating 25 years in Scotland, ALDI is launching a series of six Native Cattle Breed Scotch Burgers as part of its Fresh Meat Specialbuy calendar in partnership with Scotbeef. The new range of quality assured Scotch burgers will champion Scotland’s most valued native breeds including the Galloway, Belted Galloway, Luing and Highland cattle. The range also includes Scotland-reared Hereford and Shorthorn breeds.
The investment, which extends the retailer’s long-term partnership with Scotbeef, will give customers the opportunity to purchase this exclusive range of Specialbuy Native Breed burgers between March and August 2019.
The announcement follows NFU Scotland’s ‘shelf-watch’ supermarket survey, which revealed that ALDI was the strongest supporter of Scottish Beef with 96 per cent of beef stocked being Scotch Beef PGI certified. The deal is an example of the retailer’s wider commitment to supporting Scottish farmers and sourcing high quality local produce.
Graham Nicolson, Group Buying Director, ALDI Scotland, said: “We’re committed to supporting the Scotch Beef industry and working collaboratively with our suppliers to encourage sustainable farming. This new partnership with Scotbeef allows us to bring some of the very best quality Scotch beef products to our shelves, ensuring that ALDI continues to lead the way with local sourcing.”
Nick Watkin, National Account Manager, Scotbeef, said: “We’re proud to expand our successful partnership with ALDI and meet the consumer demand for premium quality Scotch beef. ALDI's Native Breeds product range is a perfect example of the retailer’s commitment to the long-term future of the Scotch Beef industry.”
Each of the Native Breed Scotch burgers are made from certified Scotch Beef, which means the meat is guaranteed to come from animals born and reared on assured Scottish farms. The scheme guarantees that the farm and abattoir processors meet the most stringent animal welfare and natural production methods, so that consumers can be sure they are buying produce of the highest quality.
Launching with the Galloway burger, the Specialbuy range is available from all 86 ALDI stores in Scotland, on selected dates.