Aldi, the UK’s lowest-priced supermarket, is revamping the labelling on its own-brand milk range to promote the health benefits of this product.

The new “We Love Milk” label will feature on Aldi’s Cowbelle-brand milk and will outline the major nutritional benefits of drinking milk.

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Julie Ashfield, Managing Director of Buying at Aldi, said: “This is a simple but important step that we hope will help educate our customers about the wider nutritional benefits of milk.

“Milk is a superfood. We all know that it’s a great source of calcium, but it also contains large amounts of iron, potassium and vitamins B2 and B12 that are vital to a balanced diet.”

To get the same amount of calcium as there is in a 250ml glass of milk, a person would need to consume 650g of broccoli, 205g of kale or 120g of almonds.

Julie Ashfield added: “As well as offering excellent-quality products at the most affordable prices, we want to help customers live healthy lives by giving them the right information about the food they eat.”

Aldi’s own-brand milk range is 100 per cent British. The new label has been introduced across the majority of stores in England and Wales.

This is the latest in a long line of moves from the supermarket to promote healthy eating. Aldi was one of the first grocers to remove confectionery from the checkout area and to stop selling energy drinks to children.

The discount supermarket also has a comprehensive sugar reduction plan in place. Aldi is committed to reducing the sugar content across nine key food categories that contribute to sugar consumption in children by 20 per cent by 2020.