Farming News - Aldi continues to 'lead the herd'
Aldi continues to 'lead the herd'
Scotland’s fastest growing retailer, Aldi, has topped the charts again in NFU Scotland’s most recent ‘shelfwatch’ survey, which revealed 100 per cent of the fresh lamb stocked on its shelves was Scotch Lamb PGI.
This year, NFU Scotland’s shelfwatch surveys have shown Aldi to be consistently the number one retailer when it comes to availability of domestically-produced red meat, with its everyday range made up of 96 per cent Scotch Beef PGI, 86 per cent Scotch Beef PGI burgers and 100 per cent Specially Selected Pork.
In the latest survey, the team from NFU Scotland found Aldi had the widest product range that was 100 per cent Scotch Lamb PGI, including Scotch Lamb Mince, Scotch Half Leg of Lamb, Scotch Lamb Chops, Scotch Lamb Leg Steaks and Scotch Lamb Liver.
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “Our commitment to Scottish farmers and the Scottish red meat industry is unwavering and I’m pleased this continues to be recognised in NFU Scotland’s shelfwatch surveys. At Aldi, we’re committed to ensuring Scotch Lamb PGI, Scotch Beef PGI and Specially Selected Pork is readily available on our shelves, day in day out. This makes it easy for our customers to reduce the distance their food travels to get to their plate and directly support local farmers.”
When meat is labelled as Scotch Beef or Lamb PGI, or Specially Selected Pork, it means it has been sourced from farms that meet the most stringent criteria in animal welfare and natural production methods. This means customers can shop at Aldi safe in the knowledge that the meat they buy is fully traceable back to the farm of origin.
This year marks the 25th anniversary of Aldi opening its first store in Scotland and the 10th anniversary of the creation of its dedicated Scottish Buying Department. Aldi’s commitment to local sourcing was recognised at this year’s Scotland Food & Drink Excellence Awards where the supermarket was crowned Scottish Sourcing Business of the Year.