New platform offers practical tools, insights, and revenue opportunities to help farmers reduce uncertainty amid shifting policies, rising costs and market volatility

As UK farmers wrap up a harvest season marked by unprecedented challenges, Agreena today announces the launch of AgreenaGro – a new digital platform designed to help farmers build resilience, unlock new income streams, and make data-driven decisions in the transition to regenerative agriculture.

Open to farms of all sizes, AgreenaGro helps future-proof farms by enabling farmers to unlock the full financial and ecological value of their land. It guides farmers on the most impactful regenerative practices and rewards them for the tangible environmental benefits they create, including carbon emission reductions and carbon removal. This approach is vital because it lowers the risks of transitioning to regenerative farming while unlocking new revenue streams, including carbon credits and strategic partnerships within food and beverage supply chains. These include innovative supply chain decarbonisation opportunities, where food and drink companies pay for lower-emission produce from within their own supply chains.

Beyond financial incentives, AgreenaGro equips farmers with essential knowledge and connects them to a supportive community, making the regenerative shift more achievable. With real-time insights, automation, and benchmarking tools, the platform empowers farmers to enhance both their environmental stewardship and financial performance. Agreena is committed to responsible farm data use and has signed up for the UK Farm Data Principles – giving farmers confidence that their data is secure, transparent, and always under their control.

Thomas Gent, Regenerative Farming Lead at Agreena, commented: "Farmers are dealing with increasing pressures, from unpredictable weather and fluctuating input costs to complex regulatory demands. These challenges make the transition to regenerative practices daunting for some. AgreenaGro addresses this by providing clear guidance and real-world insights that reduce uncertainty, helping farmers protect their land and livelihoods while making meaningful environmental progress."

To tackle these challenges, AgreenaGro offers a range of features to support farmers effectively, including:

• Map My Farm: Automated data collection means no extensive manual data entry for reporting and verification, allowing farmers to focus on what matters most.
• RegenAg Score: A simple 1–5 rating that removes the guesswork, giving farmers instant clarity on their sustainability progress, how they compare to peers, and where to improve with confidence.
• RegenMatch: Connects farmers on similar paths, offering insight, support, and inspiration, plus peace of mind and validation for the work they're doing.
• Field Rotation Score: Measures five-year crop diversity to boost soil health and yields, helping farmers understand the value of their rotation and how to improve it.
• Free farm management platform integration: Empowers farmers to streamline daily operations through Agreena's partnership with fieldmargin, saving time, staying focused in the field, and improving quality of life.
• Streamlined monetisation tools: Simple steps to verify practices and start earning from environmental outcomes, providing vital economic support in a challenging farming climate.

Frederik Aagaard, Chief Commercial Officer at Agreena, added: "Farmers today want practical solutions that deliver real value, not just for the environment, but for their bottom line. AgreenaGro helps farmers adopt regenerative practices that improve soil health and biodiversity while generating verifiable carbon reductions. By turning these improvements into financial rewards, we're building a strong business case for sustainability that supports long-term growth and resilience across agriculture. We're progressing alongside farmers every step of the way, because you can't succeed if you don't start."

Looking ahead, Agreena is also developing an AI-powered farm assistant that will provide tailored, real-time agronomic insights based on each farm's own data – helping farmers make faster, more informed decisions with confidence.

Find out more about AgreenaGro and what to expect when signing up here.