Farming News - Agreena doubles customer growth as Ryanair, Radisson and LDC join regenerative platform
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Agreena doubles customer growth as Ryanair, Radisson and LDC join regenerative platform
Agreena accelerates corporate adoption of regenerative agriculture as it doubles its customer base in 2025
- Customer growth surges as AgreenaCarbon becomes first large-scale agricultural cropland project verified under Verra's VM0042 methodology and earns recognition from leading independent market bodies
- Platform enables corporates to access both Verra-verified carbon credits and SustainCERT-validated supply chain decarbonisation solutions
Agreena, the company powering the global transition to regenerative agriculture, today announced it has doubled its corporate customer base in 2025, with major additions this year including Ryanair, Radisson Hotel Group, and Louis Dreyfus Company.
As corporate demand for credibly verified climate solutions increases, Agreena's end-to-end platform – now spanning approximately five million hectares and 2,500 farmers across 20 countries – is enabling companies to contribute to verified climate impact and build more resilient supply chains through regenerative agriculture.
A new benchmark for verified soil carbon impact
2025 marked a milestone year for verified integrity in agricultural carbon markets. In September, Agreena's flagship AgreenaCarbon Project became the first large-scale agricultural cropland initiative to achieve Verra verification globally, with 2.3 million Verra Verified Carbon Units (VCUs) issued across more than 1.6 million hectares of regeneratively farmed land. These credits represent 1.2 million tonnes of CO₂ reduced – equivalent to taking 261,000 cars off the road for a year – and 1.1 million tonnes removed through improved agricultural practices and soil carbon sequestration.
Agreena also achieved an independent 'A' rating from MSCI Carbon Project ratings and a BBB pre-rating from BeZero Carbon, further validating the project's quality, durability and scalability for voluntary carbon market buyers. In parallel, the company's Scope 3 project achieved validation from SustainCERT, with verification into Verified Impact Units (VIUs) as the next step. This enables a second corporate pathway focused on supply chain decarbonisation, allowing companies to invest directly in regenerative transitions within their own value chains rather than purchasing carbon credits. Both routes maintain the same high standards of transparency and verification.
Farmer-first economics
At the heart of Agreena's success is its farmer-first model, designed to make the transition to regenerative agriculture economically viable. Farmers stay in control of their outcomes and receive up to 85% of revenue from carbon credit sales. To date, Agreena has channelled more than €15 million in payments to participating farmers, with additional value now being realised through the sale of newly verified carbon credits.
In the UK, participating farmers in the AgreenaCarbon Project reported measurable cost savings and maintained strong yields, demonstrating that regenerative transitions can deliver both environmental and economic benefits. These results typically follow an initial period of adjustment and investment as farmers adapt to new practices, underscoring the importance of financial and technical support during transition. This farmer-first approach has driven a 95% farmer retention rate across three programme years, underscoring sustained trust and satisfaction in Agreena's model and the continuity of verified climate outcomes.
"2025 was a defining year for Agreena – and for the agricultural carbon market – as we proved that verified climate outcomes can be delivered at scale," said Simon Haldrup, CEO and co-founder of Agreena. "We've proven that when you combine farmer-first economics with rigorous verification and cutting-edge technology, you create a virtuous cycle. As our farmer community grows, so does the quality and continuity of data that underpins both verified carbon credits and Scope 3 reporting. This progress is laying the groundwork for more resilient food systems and giving corporates the credible climate impact their stakeholders demand."
Connecting farm-level action with corporate impact
This autumn, Agreena launched AgreenaGro, a digital platform enabling farmers to measure environmental impact, benchmark performance, and access finance. Since launch, the platform has attracted 4,800 new users. This was followed by Agatha, an AI-powered assistant within the AgreenaGro suite that provides farmers with independent, data-backed insights to support daily decisions from crop planning to regenerative practice adoption. Together, these tools strengthen on-farm decision-making and ensure data continuity for those who opt in, feeding directly into Agreena's proprietary digital MRV (measurement, reporting, and verification) system.
Leading corporates including Mars Petcare, Radisson Hotel Group, and Ryanair are partnering with Agreena across both carbon market and supply chain initiatives. These collaborations channel finance directly to farmers while enabling companies to demonstrate measurable progress toward their sustainability goals. Together, AgreenaGro and the digital MRV system form a connected, scalable ecosystem that transforms field-level data into verified, auditable climate impact – linking farmer resilience and corporate decarbonisation through one connected, transparent platform.