Fresh milk could stage a comeback to the fridges of millions of Britons who currently avoid dairy because it causes them digestive discomfort.

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a2 Milk™ is pure fresh milk from cows specially selected to produce only A2 beta-casein protein, the ‘original milk protein’ which all dairy cows produced prior to a natural genetic variation which occurred several thousands of years ago which led to the appearance of A1 beta-casein protein in dairy herds.

Milk containing A1 and A2 beta-casein is a nutritious and healthy food and in Britain, most fresh milk for sale contains both types of beta-casein protein.

In Australia, where a2 Milk™ has been available for a number of years, many people who have self-diagnosed intolerance of milk but are not medically diagnosed as being lactose intolerant, are finding that their symptoms are improved or completely alleviated by drinking a2 Milk™.

That’s because they are likely to be reacting to the impact of the beta-casein protein in milk as opposed to the lactose.

Studies have shown that as many as one in five people in Western countries believe they are intolerant to dairy and find it hard to digest milk, which stops them from benefiting from the wide range of essential nutrients that milk provides.

But according to the NHS only one in twenty people in Britain is lactose intolerant.

Billy Keane, Managing Director of Robert Wiseman Dairies said:

“By introducing a2 Milk™ alongside our existing range of fresh milk products we have an exciting opportunity to bring people back to dairy and grow the market for fresh milk in Britain. We very much look forward to working with our customers and our suppliers to introduce a2 Milk™ in the UK.

Geoffrey Babidge, Managing Director of A2 Corporation said:

“The UK fresh milk market provides a significant opportunity to build a new following of loyal consumers seeking the unique benefits from a2 Milk™. A2 Corporation is delighted to partner with Robert Wiseman Dairies in introducing this new dairy product into this market.”