British Sugar has recruited Emily Whitmarsh as a LimeX Technical Sales Manager. She will service customers outside the beet-growing area, strengthening the team supporting the sale of LimeX from British Sugar’s factories to growers nationwide.

LimeX is the most widely used liming product by UK farmers. It is a byproduct of the sugar-refining process and is popular with farmers for its fine particle size and the presence of additional plant nutrients. One tonne of LimeX typically contains 9 kg of phosphate, 8 kg of magnesium and 6 kg of sulphur.

Emily Whitmarsh comes from a farming background. She completed a degree at Harper Adam University before beginning the MDS graduate development scheme. Placements at BASF, Greenvale and CFUK followed.

After spending a few years running a 1000-sow outdoor breeding unit near Bury St Edmunds with her partner, Emily was keen to return to a sales role when the opportunity to join the LimeX team became available.

“Friends on the MDS programme had spoken highly of British Sugar as a company to work for,” says Emily. “They are a big part of the agricultural industry in our area, and the role is a great opportunity to contribute to that by working with their customers.”

“pH is fundamental to soil health, which is a major focus for the industry. LimeX is a great product, and I’m looking forward to developing its opportunities in areas not traditionally associated with sugar beet.”

Glenn Carlisle, LimeX's national business manager, is delighted that Emily has joined the company. “Emily is a great addition to the LimeX team,” says Glenn. “Her appointment builds on our plans to expand LimeX sales beyond the beet-growing area.

“We already have a loyal customer base among vegetable brassica growers as far afield as Cornwall, Scotland and Northern Ireland. Emily will support these farmers and develop opportunities in the broadacre arable and grassland markets.”