Restaurants are faced with an abundance of fresh and exciting innovations every year, but how can they adapt to the likes of their consumers?

One of the UK's leading suppliers to the hospitality industry, Alliance Online, has forecasted the top meal trends we can expect to see in the second half of 2024. 

Farm-to-table "The farm-to-table movement emphasises the importance of reducing carbon footprints by seasonally sourcing ingredients locally, reducing the need to source from a store. This comes in light of consumers' demand for fresh, locally sourced, and sustainable food that helps local farmers and highlights food transparency and traceability. With searches for 'farm-to-table' up 81% year on year, we would suggest starting to feed the demand now."

Plant-based meals "To no one's surprise, veganism and flexitarianism is a diet still common among us, and has even sparked interest from meat eaters. Accommodating these diets continues to be vital, even if this consists of a handful of vegan-friendly options. Sushi, for example, using ingredients like jackfruit, avocado, and plant-based "fish" made from soy has the same effect as a traditional roll but invites consumer inclusion."

Ghost kitchens "Ghost kitchens are increasingly becoming a trend due to the demand for food delivery without the traditional dine-in establishments, but operate solely for online orders. But how does this affect meal trends? This trend is reshaping the way we see meal preparation as it values efficiency and menu specialisation and allows you to tailor offerings to their preferences. On the back of this, we can expect a rise in customisable meals where consumers have the final say and expect technology to be a part of their ordering experience."

Intuitive, mindful eating "There has been a growing interest in listening to one's body and eating mindfully and so, there has been a shift where people are focusing on the pleasure of eating meals slowly. Small plates, tapas, and probiotic foods allow for a more relaxed approach when dining, where people can share food with friends and family which considers the health factors of food. Without having to uplift the entire menu, restaurants can start by providing a slower service to allow consumers to indulge in their food without an "in and out" environment."

To learn more about hospitality trends in 2024, visit Alliance Online's blog post here: https://www.allianceonline.co.uk/blog/2024/06/hospitality-trends-new-products-for-2024/