Peoplesafe, the UK’s leading employee safety solutions provider, has announced a partnership with the National Farmers Union (NFU), offering exclusive discounts and safety support for its members.

It is hoped that the partnership will help safeguard the workers in this sector at a time when HSE (Health and Safety Executive) work-related fatality figures for 2023/24 reveal agriculture to have the poorest safety record of any occupation in the country.

• Agriculture had the worst rate of fatal injuries - 21 times higher than the all-industries average
• Despite accounting for only 1% of the working population, agriculture accounted for 20% of all deaths in the workplace
• The second most dangerous profession was construction, with a rate five times the average
• 27 people working in agriculture lost their lives in the year to March 2024 in England, Wales and Scotland

 As well as offering peace of mind to NFU members working alone or in hazardous situations, Peoplesafe technology instantly connects to its dedicated Alarm Receiving Centre (ARC) in the event of an emergency, where BS 8484:2022 certification provides Peoplesafe subscribers with the highest level of police response via our Unique Reference Number (URN).

The ARC holds a full list of URNs for all UK police forces, providing direct access to police control rooms, without the need for a 999 call. This guarantees the fastest possible response in an emergency.

NFU Deputy President, David Exwood, says: “Our farmers often work in isolated and challenging environments where safety is paramount. This partnership with Peoplesafe provides NFU members with access to cutting-edge safety devices at discounted rates, ensuring that our community can carry out essential work with greater peace of mind. We are committed to supporting our members with practical solutions that make a real difference to their day-to-day lives."

Naz Dossa, CEO at Peoplesafe comments: “Workplace safety is a right, not a privilege, and we hope our partnership with the National Farmers Union will help put an end to the disproportionate number of fatalities in the agricultural sector. Peoplesafe are committed to offering a low-cost solution, helping lone workers are protected in their place of work.”