MORRISONS MUCKS IN: SUPERMARKET CHAMPIONS FARMING COMMUNITY WITH THE GREAT BRITISH FARM-FEST 2026 SPONSORSHIP

– Festival will host 60,000 visitors over three days with a range of music, activities and food stalls 

– Festival receives support from famous farming faces including Jeremy Clarkson, Lisa Hogan, Kaleb Cooper, Charlie Ireland and Adam Henson 

– Announcement reinforces Morrisons position as British farming's biggest direct customer and follows news of £1.6 billion commitment to farming in 2026 

Morrisons has today announced its title sponsorship of The Great British Farm-Fest – a celebration of farmers, their craft and their way of life, taking place at NAEC Stoneleigh Warwickshire – the historic home of the Royal Show.

The three-day festival will take place from 22 – 24 May and brings together the agricultural community with headline appearances from farming advocates including Jeremy Clarkson, Lisa Hogan, Kaleb Cooper, Charlie Ireland and Adam Henson.

The inaugural  event is expected to draw crowds of 60,000 over the three days. Festival goers can expect a wide range of music, activities and food on offer with over 20 DJs and bands, including Groove Armada (DJ Set) and Sophie Ellis-Bextor plus eight show rings and a pop-up of Jeremy Clarkson's famed Diddly Squat Farm Shop and The Farmer's Dog pub

This sponsorship deal reinforces Morrisons position as British farming's biggest direct supermarket customer while highlighting the great quality, fresh British produce available to its customers. The news comes just one week after Morrisons announced a £1.6 billion commitment to British farming for 2026. 

Morrisons new commitment will continue to support a series of multi-year partnerships with farmers supplying Morrisons with fruit and vegetables, meat, fish, dairy and eggs.  It extends Morrisons 127 year relationship with British farming and provides farmers with the confidence and stability needed to plan and invest for their future. 

Alex Rogerson, Marketing Director at Morrisons, said: "Now, more than ever, as the farming sector faces significant challenges, we are proud to stand shoulder to shoulder with British farmers. They are at the heart of our business and play a vital role in feeding the nation with high-quality, fresh British produce every single day.

"Our exclusive sponsorship of Farm-Fest is another meaningful way for us to demonstrate that commitment. It's an opportunity to celebrate the dedication, resilience and expertise of the farming community, while also helping to raise awareness among customers about where their food comes from and the hard work behind it."

Chris Hughes, Festival Director at Farm-Fest, said: "We're delighted to welcome Morrisons as our title sponsor. We admire the commitment they've shown to supporting the British farming community, both now and into the future – they are a perfect partner for us. With their backing, we can share our farming message with a wider audience whilst delivering a fantastic show for everyone to enjoy."

 To purchase tickets, please visit https://farm-fest.org/.