Leading agricultural and turf specialists Masons Kings has announced a major new partnership with PÖTTINGER, becoming the region's exclusive dealership for the globally respected agricultural machinery brand.

This latest milestone strengthens Masons Kings' position at the forefront of agricultural innovation in the South West, expanding its product offering with a comprehensive range of high-performance grassland, tillage and drilling equipment.

PÖTTINGER is an internationally recognised, family-owned manufacturer specialising in advanced agricultural technology. The company is renowned for delivering machinery that enhances efficiency, productivity and quality across modern farming operations, with a strong focus on grassland, tillage and seed drill systems. 

Through this new agreement, Masons Kings customers will gain access to PÖTTINGER's full product portfolio, including forage wagons, tedders, rakes, ploughs, cultivators, drills and precision sowing technology.

This appointment marks another significant step in Masons Kings' continued growth and commitment to delivering industry-leading solutions to farmers and contractors across the South West.

Jack Drury, Group Sales Manager at Masons Kings, said: "Becoming the south west's exclusive dealer for PÖTTINGER is a fantastic milestone for the business. PÖTTINGER's reputation for quality, innovation and reliability aligns perfectly with our values, and we're excited to bring their full range of machinery to our customers. 

"This partnership allows us to further strengthen the support and solutions we provide to the region's farming community. Alongside this exciting development, we have recently welcomed Paul Bennett to the Masons Kings sales team, who has been heavily involved with PÖTTINGER in the south west over the previous years.

"Paul joins us with a wealth of knowledge on the PÖTTINGER products through his previous employments in the area."

Paul added: "This is a positive development for both the Masons Kings team and our customers. PÖTTINGER machinery is widely respected for its performance and durability in the field, and we're proud to represent such a forward-thinking brand. We're all looking forward to working closely with PÖTTINGER and supporting our existing & future customers with the latest technology and expertise."

With a shared commitment to innovation and sustainable agricultural practices, the partnership between Masons Kings and PÖTTINGER is set to deliver tangible benefits to farmers across the south west.

By combining Masons Kings' local expertise and customer-focused approach with PÖTTINGER's advanced engineering and global reputation, the collaboration aims to support increased efficiency, productivity and long-term success for agricultural businesses throughout the region.