Food lovers across Britain will delight in the launch of farmison.com – a new online food store backed by former ASDA chief executive Andy Bond.  Farmison.com will deliver the finest British produce directly from farmers who traditionally supply our great British chefs and award winning restaurants.

Farmison.com will offer one of the largest ranges of exquisite seasonal ingredients from traditional farmers, growers and artisan producers across the British Isles - a wealth of delicious produce available in one simple delivery from the online butcher, greengrocer, cheesemonger and traditional pantry. It will represent over 75 of the best independent British suppliers including 31 butchery farms offering 23 different breeds, over 30 fruit and vegetable growers offering many varieties of seasonal produce and exclusive access to over 50 British farm house cheeses, more than 60% of which are not available anywhere else online.

With access to more rare and native breeds than any other retailer, farmison.com is championing heritage farms where livestock graze in the great outdoors and are selected for flavour over productivity – from Reg Johnson’s famed Goosnargh poultry to rare breed Middle White pork from Huntsham Court Farm in the Wye Valley.

The finest artisanal cheeses will be sold exclusively from Scottish cheesemonger Iain J. Mellis and farmison.com will source exciting and rare seasonal delights like juicy ‘wet’ garlic, tart Yorkshire damsons and English apricots – all available to the adventurous foodie nationwide with one simple click online.

Ingredients used and mastered in the kitchens of world renowned restaurants such as Heston Blumenthal’s Fat Duck, the Yorke Arms, Northcote Manor and Raymond Blanc’s Le Manoir aux Quat'Saisons, will now be available from farmison.com. Michelin starred chefs will provide farmison.com foodies with inspirational recipes and seasonal tips bringing the finest quality produce to life. The first of farmison.com’s ‘Michelin chefs’ is Frances Atkins, co-owner of the Yorke Arms and one of only six female Michelin starred chefs in the UK. Commenting on the launch of farmison.com she said “diners will delight in knowing that they can get hold of unusual and exciting ingredients from the farmers and producers that top chefs and restaurants have always championed.”

Supporting chefs, including the renowned Pierre Koffmann and Brian Turner, are heralding farmison.com as a ‘foodie’s heaven,’ championing the site for promoting independent farmers and producers whilst increasing the availability of Great British produce. Seasoned British chef, Mark Hix said: “Our team in the kitchen are constantly scouring the countryside and coastlines for the best ingredients – it’s fantastic that farmison.com foodies can now get hold of the best British produce to master in their own kitchens.”

Farmison.com is passionate about food - sourcing the finest ingredients, offering tasty short lived seasonal produce, stories fresh from the farmers, sharing knowledge on the fascinating history of the nation’s produce like rare breeds and contributions from ambassadors such as Joanna Blythman. The website will also provide exclusive seasonal recipes from some of the UK’s top chefs to delight and inspire foodies that are passionate about quality produce and creativity in the kitchen.

This exciting food venture is the brainchild of restaurant and hospitality entrepreneurs John Pallagi and Lee Simmonds. Lee Simmonds said: “We are excited to be offering consumers an unbeatable choice of rare and superior British produce through farmison.com. We have harnessed the traditionally exclusive restaurant supply chain, championing independent UK farmers and producers to provide passionate foodies with a huge range of fantastic products.”

Farmison.com will be delivering nationwide in September 2011.